In mybook®Health
(212) 366-1010



50 Madison Ave, New York, NY 10010

Closed Now

10:00 am - 7:00 pm

Regular Hours

Mon - Thu

10:00 am - 7:00 pm


11:00 am - 5:00 pm

Extra Phones

Fax Number: (212) 366-1466

Payment Methods

Master Card, Visa, Amex, All Major Credit Cards, Discover

Other Information

Price Range : Above Average

By Appointment Only: No

Wheelchair Accessible: Yes

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  • What a surprise!

    Really nice people helped me get the glasses that I was always afraid to get. They are so cool. I needed to think about it because it was so different from the glasses that I always get, and they wrote the info down and I left to think about it. When I came back.......the optician who helped me actually remembered the frame that she showed me and I knew that it was for me. I'm bringing my partner here. She needs a makeover too!

  • pretty good eye glass

    good service.good price. clean, neat, pretty good things. surroudnings are also good. pretty pretty pretty good.

  • Your new location is AMAZING!!!!

    Hey guys, thanks for sending my postcard to remind me that it was time for me eye exam. I almost forgot that you had moved from 5th Ave/22nd Street to Madison/26th. I cannot believe how nice your new digs are. I mean really, I could just hang out and get my glasses adjusted all day and watch the park view and the people coming in and out. I have been seeing Dr. Rozenberg for my eye exams for years but you always keep it so fresh. Promise me that you'll always be in NYC so I have great place to get my glasses. I love you guys!! (BTW the Shake Shack in the park is such a plus).

  • Best Eyeglasses in New York City

    Call off the hounds - you've finally found the right place for spectacles. The eye exam from Doctor Rozenberg was thorough and precise. The frame selection was vast and Jesus (the optician) helped me every step of the way - he was my optical saviour. I can never find frames that work on me and I actually found 4 pair here that l could finally feel good about wearing. I settled on 2, one sunglass and one clear. They came out great and, here's a treat ... I CAN SEE ! Check out their Oliver Peoples - that's what I got.

  • A great experience

    At a friend's suggestion, I went to have my eyes examined at 10/10 Optics. Dr. Rozenberg not only spent an inordinate amount of time examining my eyes until he was satisfied with the lenses I would need, but when I told him that I do a significant amount of work at my computer, he told me about eyeglasses that were ""computer-friendly"" and that would enhance my computer experience. He was so right. In addition, the staff was incredibly patient. I must have tried on two dozen frames before deciding, with their help, on a pair of frames that really fit my face and my personality. The only way to describe the difference between other places I had used in the past and 10/10, is to make an analogy between an ordinary dining experience and going to a fine restaurant. Everyone at 10/10 was knowledgeable, friendly and courteous. The staff seems to truly enjoy working there and working with the customers.

  • best eye care in nyc!

    I've been going to 1010 optics since 1995. I was recommended them after a bad experience with a optical chain. Being a graphic designer, my eyesight is very important to me. They have a great selection of unique frames and a staff that has the knowledge and skill to get you the best frames for your lifestyle. I love 1010 Optics, I won't go anywhere else the quality of care I've received has been exceptional!

  • Seeing Clearly

    Ruth spent so much time helping me decide which frames suited my face and coloring the best... I couldn't have asked for more...I'm so glad I happen to wander by 1010 OPTICS. The staff gave honest opinions of which frames worked and didn't. My Oliver Peoples look great...At least that's what everyone tells me.......

  • UNBEATABLE service price selection

    I had a great computerized exam with Dr. Rozenberg. My prescription changed. I bought 2 pair of new specs. Selection was great. I got a pair of retro like frames in an amazing dark green color...with lenses only $170. For the quality of frame and lenses I thought that was a bargain. Then I got an expensive pair; a wood frame that is to die for with anti smudge, anti dirt, anti scratch and anti reflection. There was no hard sell. When I was unsure about the wood frame, Ruth told me to go home and think about it, and I did. They suggested I use my old frame for sunglasses because they were in good shape and that would save me money. I was prepared to buy new sun frames! Great experience and I get referral cards that can get me free glasses.

  • Great customer service

    I have been a customer with 10/10 Optics for the past few years. I have consistently found the store atmosphere to be warm and inviting. The sales associates are a pleasure to deal with, they always take the time (no matter how long it takes me) to assist me in picking out the proper eyewear to match both my personality and appearance. They don't push me to make a quick decision and I have always found there to be an ample selection to choose from.

    I personally look forward to continuing my relationship with 10/10 Optics, and I encourage others to visit them as well. You will leave a satisfied customer.

  • Buyer Beware!

    Unless you're ready to buy don't bother coming in. (they will not bother with you.)

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