In mybook®Health
(303) 443-4311



3301 30th St, Boulder, CO 80301

Closed Now


Regular Hours

Mon - Wed

10:00 am - 6:00 pm


10:00 am - 7:00 pm


10:00 am - 6:00 pm


10:00 am - 2:00 pm



Real Faces, Real Fit, Real Fashion

BBB Rating

BBB Rating and Accreditation information may be delayed up to a week.OK

General Info

Spectacular customer service combined with state of the art equipment and an eclectic selection of frames from around the world.

Payment Methods

Amex, Check, Debit, Discover, Master Card, Visa


On 30th Street just south of Iris near the Cork Restaurant and next to Vic's Coffee and Wells Fargo Bank.


Boulder Chamber, Google Favorite Places, Yelp


Optical Goods

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  • Boulders ""super cool ""optical store !

    I love Wink Optical ! The frames are so unique , and the staff are total pros .

  • Lovin' Wink

    I have been a patient of Wink for many years and recently left them to utilize my insurance. Let me just say, that I missed the experience and true care and concern you get at Wink. They may not take insurance and sure the cost is a bit more out of pocket. But I have realized that you cannot put a price on a doctor that is passionate about what they do and transfers that to every aspect of your visit. From the moment you walk in to Wink your "experience" begins. The staff is as welcoming as your family would be. Check in is a breeze, not like most medical offices. If there is ever a wait, it doesn't feel like it. The hospitality of offering a bottle of water on a hot day and the genuine chit chat with the staff makes it seem like you are just visiting friends. The exams are quick without making you feel like they're goal is quantity not quality. Dr. Liz takes the time to answer all questions and more importantly makes you feel like your visit is unique and individual, not like she has seen your case 100 times. If you require glasses, the staff is unbelievably knowledgeable on not only what suits your medical need, but your fashion needs as well. My glasses were crafted on site and that made it feel like they were custom made just for me. I stop in from time to time just for an adjustment or to pick up contact lenses and the "experience" continues, we pick up right where we left off on the last visit. If you are looking for more then a prescription and a bill in the mail, I highly recommend Wink Optical.

  • Wink is a must for your eyecare and optical needs!

    I needed a quick visit with an eye doctor and discovered Wink through a co-worker. I am very impressed with Wink's ability to accommodate my needs in every way. The staff is very professional and personable and the level of expertise made me feel at ease, as though I had made the right choice. When I called to set up an appointment, it was quick and easy and even with the high level of expertise, the staff accommodated my every need. WIth this level of service you might expect to pay extra, but the rates were extremely reasonable. I would suggest Wink to anyone! Thank you, Wink.

  • excellent!

    Great styles, knowledgable helpful people.

  • Beautiful atmosphere, excellent staff & customer service, really cool frames!

    Wink rocks! Here's my full eval of my first two times there:

    The place is gorgeous. I'm talking DWELL MAGAZINE cover shot. It's got that whole zen mod atmosphere that feels so relaxing and calm right when you walk in.

    The exam with Dr. Liz was great. I learned some cool things about vision. She's got super high tech equipment that makes the whole exam go smoother. She was so easy-going and relaxed, but also knows her stuff. None of that white lab coat uptight doctor energy here!

    I'm thrilled with my new glasses that are getting LOTS of attention and compliments --- more than anything I've ever worn. Seriously, I can't go a day without someone somewhere saying something nice about them or asking where I got them.

    I always HATED getting new glasses because I can't decide on which ones to choose. The optician knew right away exactly what suited me and would look best. I didn't even have a chance to flip-flop because what he chose was so obviously the most stylin' thing I've ever had on my face! And the prices were reasonable for the quality of the frames. Nothing flimsy or cheesy here.

    2 months later, when the lenses didn't feel like they were as clear as when I bought them, I went back and had no problem getting things fixed. The optician took one look at the way the frame was sitting on my face, gave them a little light tweak with his hands, and put them back on my face. PERFECT! Even better vision then when it started out. I'm not used to getting such awesome customer service.

    But the thing I liked most of all about Wink was that all the staff there really seem to ENJOY what they do. We were goofing around and laughing and it made the whole experience way more enjoyable than getting glasses had ever been for me at other places. I'm really looking forward to going back this summer for some cool sunglasses.

  • Wink Optical Boulder's ""must see"" place for service and frames selection

    In my mid-50's it was time to get some great-looking frames and not just perfunctory glasses. After checking out a few of the chains I stumbled on Wink after a meal of The Cork. From the moment I walked in I knew this was going to be my eyeglass store. The shop is beautiful, but not crammed with frames and totally overwhelming like I found at Aspen. The staff was engaing and helpful, but didn't hover. Dr. Liz gave me a great exam that was really kind of fun with all the cool, high-tech, digital gear she used. When it came to finding the frames I needed, the store staff was so skilled at helping me narrow down the selection to a few great options. They looked so good on me I got two pairs. I have NEVER received compliments on my glasses until now. I regularly get complimented on my look. Of course I refer these people to Wink, which is why I decided to write this review.

  • Best optometrist in Boulder!

    I enjoyed choosing a great frame at Wink Optical because their selection is unusual and stylish. I felt that Dr. Erley really cared about my difficult vision problems and wanted me to be able to see well at all distances. She nailed my R/X perfectly the first time while two other shops could not give me good vision with two tries! I am a Dr. Erley fan forever!

  • eyes

    This is a first class professional office. Dr. Erley is very thorough, knowledgable and pleasant. She takes the time to answer all questions. The equipment is top of the line with up to date technology. The entire staff demonstrates special interest in each patient. The prices are very reasonable. I highly recommend this professional practice.

  • Great Optometrist!

    Dr. Erly has been my optometrist for our family for at least 5 years and is always thorough, caring and non-rushed. She stays up on the latest in eye heatlh care and truley cares for her patients. Highly recommed her practice!

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